CAsE STUDY: INtEGRA MICROSYSTEMS
Integra MicroSystems and their subsidiary i25 Rural developed a mobile banking terminal that is used by their network of over 15,000 agents to provide basic financial services to millions of Indians living in rural areas.
With this network of agents established, Integra wanted to explore what other services they could offer to customers and they chose BuffaloGrid.
Using V2 of our BuffaloGrid Hub, we provided Integra with a technology platform and operational support to help their rural customers keep their phones charged.
In 6 months, 10 INTEGRA AgENTS SOLD 23,000 PHONES CHARGES TO 15,000 UniquE CustomERS
Our goal was to help Integra develop a new service for their rural customers by leveraging their network of agents. It not only provided a new stream of revenue but agents also reported the provision of power drove engagement and interest in financial inclusion.
SUPPORTING FEMALE ENTREPRENEURS
Anitha was one of Integra’s highest performing agents. As well as being a rural banking inclusion agent, she also managed a local food shop at a busy road junction in Kunundur, in rural Karnataka (Map).
Grid power was available in Anitha’s village, but only 4-8 hours a day. And in the surrounding villages, the grid power supply was varied - sometimes as high as 18 hours a day, sometimes as low as 2 hours a day.
She estimated that around 40% of her customers were residents of the local area, with the remaining 60% coming from people passing through the busy junction where her shop was located.
For a local female entrepreneur, BuffaloGrid gave Anitha another way to earn revenue to support her family and give back to the community.