For the 225 million people living In India’s northern state of Uttar Pradesh, access to reliable and affordable electricity is still a big problem.
Less than 50% of homes in the state are electrified according to Bloomberg, and for many more people access to power is still unreliable.
It’s why we’re thrilled to be working with Airtel to help change this. Together we’ve launched a network of BuffaloGrid Hubs, bringing mobile phone charging to thousands of people across rural India.
Now live in select Airtel stores in villages in the west of Uttar Pradesh, visitors are able to charge their phones for free on our solar-powered mobile phone charging stations.
Providing free mobile charging in Airtel’s stores doesn’t just have a social impact, it also adds value to the experience of visitors to these locations. By offering something that customers want, Airtel is encouraging people to spend more time with their brand.
It’s a win-win situation, we’re bringing mobile phone power to thousands without access while our customers improve the experience of their rural retail locations. We’re looking forward to talking more about the success of this pilot as we continue on our mission to bring power and internet to the next billion.